Manager of Program Digital Strategy – National

Position: Manager of Program Digital Strategy – National 

Position Type: Internal-External

FLSA Classification: Exempt

Reports to: Haisu Qu, Director of Program Innovation, OneGoal – National Program Team 

Start date: August 2023

Apply By: June 4, 2023

Location: Preferred within a OneGoal region: Atlanta, GA; Chicago, IL; Houston, TX; Boston, MA; New York City, NY; Bay Area, CA, but flexible within the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington D.C.

Salary Range: $57,000-$62,000 is the hiring salary range (i.e. the range a candidate would be offered to start). Please note: OneGoal aligns salaries to Cost of Labor, so the actual salary offered would be dependent on the Cost of Labor in the candidate’s living location.


About OneGoal


A postsecondary education unlocks opportunities and economic mobility not only for students, but entire communities. Yet for millions of underserved students, it remains out of reach: only 22% of students in low-income communities earn a postsecondary degree compared to 67% of students from high-income communities. This is not for lack of ambition or talent, but for lack of opportunity and support OneGoal’s model, honed over 15 years, delivers a culturally relevant experience that works: 82% of OneGoal high school graduates enroll in a postsecondary institution and 73% of those persist one year after high school graduation. We are looking for individuals to join us in our pursuit of equity.

The Person


The Program Innovation Team serves the unique function of testing out models and methods that improve OneGoal’s ability to scale our digital tools and impact student outcomes. As the Manager of Program Digital Strategy, you support the Program Innovation team in developing and improving our student-facing website,, a digital tool aimed to support Fellows (our students) and alumni throughout their postsecondary journey. You will collaborate with key stakeholders to develop high-impact resources and support a user-centered design process by gathering internal and external research, synthesizing rich data, and formulating strategies and recommendations that feed ideas and new solutions. 

You will do this by:

  • Implementation Support (65%): 
    • Creating effective content by collaborating with team members to identify high-value insights, address knowledge gaps,  and generate scalable content to share with OneGoal’s stakeholders
    • Maintaining digital content (articles, student tools/resources, videos) for students and their advisors to support their postsecondary journey
    • Creating OneGoal brand-aligned content and supporting others in developing content that embodies OneGoal’s mission
    • Supporting WordPress website maintenance tasks (updating plugins, debugs, etc) and escalating technical issues as needed
    • Supporting the codification of digital content best practices to support the training of other staff members
  • Implementation  Learning (25%): 
    • Developing reports and conducting analysis that supports OneGoal’s ability to monitor the progress of its digital content and Fellow engagement with digital content
    • Coupling direct user research with secondary research to better understand leading-edge tools and practices that can inform our own GradPlan platform design and implementation
  • Strengthening the OneGoal Community (10%): 
    • Working to achieve meaningful outcomes, contributing to building a strong team & culture, and committing to your own learning + development aligned with our Core Values


The Manager of Program Digital Strategy is likely to see himself/herself/themselves in the following examples as they are designed to help you determine if this opportunity aligns with your own passion, purpose, skills, and experiences.  


You are organized and have a keen attention to detail.

  • Things don’t fall through the cracks with you because you understand what’s at stake. 
  • You’re proactive in establishing personal systems and processes to ensure your ability to keep track of high volumes of information, easily access it, and use that information to make data-informed decisions.  
  • You are a strong planner and are constantly assessing your priorities to manage self/up/out on diverse projects, against competing deadlines, and around unanticipated requests. This allows you to be responsive to the needs of others and solve problems as they arise. 


You build the capacity of others.

  • You are passionate about supporting the needs of others and pride yourself in providing best-in-class support. 
  • You enjoy finding better ways to visualize data to help others identify key trends and insights. 


You are a problem-solver and learner at heart.

  • You find it exciting to solve problems both proactively and reactively and your networks think of you as “resourceful.”
  • You’ve demonstrated the ability to work diligently towards your goals and can comfortably pivot and try new strategies when challenges arise. 
  • You get energy from planning and from moving a project from start to finish and you are constantly thinking about the potential for impact with each action you take. 
  • You love to learn and put that learning into action.


You are a compelling and effective communicator.  

  • You have a strong ability to adapt messages to different audiences to support understanding. 
  • You discern the appropriate mode of communication, depending on the situation and audience.
  • You serve as an ambassador for OneGoal. 



  • Lived experience of the Fellows we serve (Preferred)
  • Experience or interest  in  WordPress (Required
  • Experience or interest in creating strong, engaging digital content and visual storytelling (graphics, data visualization) (Required
  • Proficient in data collection, processing, and analysis to inform your work and storytelling (Required
  • Ability to travel, on average, one week of travel two  to three times  a year (Required


This position requires that the employee be fully vaccinated for COVID-19 on or before the start date.  Consistent with applicable laws, OneGoal will provide reasonable accommodations for otherwise qualified employees and prospective employees with a disability (as defined by applicable law) or sincerely-held religious beliefs, provided that such accommodation would not result in an undue hardship on OneGoal.

Thinking Of Applying?

Research shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you are excited about the role and see connection with what we are looking for, but don’t meet every single requirement, we’d encourage you to apply anyway.  Please click “Apply For This Job Now” at the bottom of the page to start your application!


Our Team 

Guided by a clear set of core values and beliefs, you will join an impressive group of more than 190 OneGoal staff across the country who believe in the untapped potential within students. The OneGoal team challenges themselves and others to regularly ask, “Is there a better way?” You believe in an inclusive and culturally competent society and the essence of our commitment to diversity and inclusion. We believe that in order to create the change we seek, each person we hire brings a remarkable and diverse set of experiences, skills and characteristics that individually and collectively, will contribute to the radical change needed to move us towards a more equitable and just nation.


The Tangible Good 

OneGoal offers competitive compensation based on the market for nonprofits our size. Our benefits package* includes: over eight weeks of paid time off (or 43 business days), between vacation days, wellness time, and holidays; paid medical or parental leaves should you have need; medical, dental, vision, short-term and long-term disability, and life insurance; as well as a 401(k) with a 3% match. 

We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously. Given our commitment to equity, OneGoal does not negotiate salary offers; instead each salary offer is determined carefully using external and internal benchmarking. You will have an opportunity to discuss salary in more detail after you begin the hiring process.

*OneGoal reserves the right to change benefits at anytime according to business need. 

If you require a reasonable accommodation to submit an application or to participate in the application or interview process, please reach out to our Human Assets Team to request an accommodation. Our Human Assets Team can be contacted at 773-321-2630 or


OneGoal is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of actual or perceived sex, race, color, ancestry, citizenship, ethnicity, national origin, religion, age, disability (mental or physical), sexual orientation, gender identity or expression, marital status, pregnancy, breastfeeding or related medical condition, parenthood, genetic characteristic or information, military or veteran status, marital status, or any other characteristic protected under federal, state, or local law.